Print & Digital
For their new identity we focused on two aspects; the purity and the polyphony of their music. The purity translated into a clear logo type that is combined with keywords to give more values and meaning. The URW Geometric typeface stood at the basis of the new logotype for Cappella.
The polyphony is translated in the treatment of imagery and colors; by layering and animate them over time, simple compositions reflect the audio. More voices means more layers, slow animations match adagio vocals and snappy edits fit with more experimental pieces. The logo type and image treatment combined, form the base of the identity.
— Bas Drooge, Business Leader Cappella Amsterdam
Ape to Zebra