Because the platform offers more than 400 courses, there had to be a strong focus on user-friendliness. Students should be immediately invited by the design to actively start their search for their future education. In addition to a clear and intuitive interface the design had to take students by the hand, stimulate and inspire them.
The basis for the identity of KiesMBO.nl exists of the square with KIES and MBO. The name can be written in different fonts and the square can be any colour imaginable, as long as the combination has enough contrast. This is to emphasize variety and richness in the world of MBO. Visually creating more coherency through diversity.
— Dagmar Brandt, MBO Raad
— Odile Sondermeijer, S-BB
Ape to Zebra