Méér Muziek in de Klas
We were asked to come up with an activating name and identity that would express it being a movement, more than anything else. Besides their identity, there was an immediate need for a communication and PR plan to launch the initiative. To tackle this efficiently, we helped structure the complex set up of the organisation, its strategic activities and communication concept and planning.
We felt we needed to immediately communicate the core of their cause and chose for a simple but clear form of the message; rally signs carried by children and supporters of the movement. The words on the signs underline the importance and the benefits of music education for young children.
To kick off the movement, we made a video in which the campaign message was shared by children and various music ambassadors.
Ape to Zebra