Music education back on the map

— Client

Méér Muziek in de Klas

— Services

Brand Identity
Design
UI/UX

— Website

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More music education for childeren in primary schools. Who wouldn’t want that? It’s great for their brain development on multiple levels; social, motorial, visual, spatial, aural and probably even emotional. The Dutch Minister of Education started this initiative, together with musicians, music entrepreneurs and education professionals.

Shaping a movement

We were asked to come up with an activating name and identity that would express it being a movement, more than anything else. Besides their identity, there was an immediate need for a communication and PR plan to launch the initiative. To tackle this efficiently, we helped structure the complex set up of the organisation, its strategic activities and communication concept and planning.

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More…

We felt we needed to immediately communicate the core of their cause and chose for a simple but clear form of the message; rally signs carried by children and supporters of the movement. The words on the signs underline the importance and the benefits of music education for young children.

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Spread the word

To kick off the movement, we made a video in which the campaign message was shared by children and various music ambassadors.

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— Photography

— Video

Aram&Jur

— Copy

Joris Raaijmakers

Here we are

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