ParkinsonNL is a new fundraiser initiative in the field of Parkinson’s in the Netherlands. The fund operates from a startup mentality and their aim is to be impactful through groundbreaking research, innovation and distinctive fundraising and communication. A brand that should have a strong communicative image towards consumers, but also towards the business community, major donors, etc. The aim was to develop a strong brand identity that’s appealing to different target groups and that radiates these distinctive brand values in a contemporary way.
The ParkinsonNL logo is a visualization of how to show resilience in dealing with the complications of Parkinson’s. It is a process where you have to reinvent yourself over and over again. The disease forces patients to constantly create a new framework in order to be able to move forward from there. This is reflected in the logo and the design language.
Ape to Zebra